Your privacy, protected by design
This Privacy Policy explains how GOO Advisory Ltd collects and uses personal data when you visit our website or interact with us. We follow the UK GDPR and the Data Protection Act 2018, apply data minimisation, and use consent-aware analytics that respect your choices.
Controller: GOO Advisory Ltd, 120 Moorgate, London EC2M 6UR, United Kingdom. Phone +44 20 3695 9872. Email [email protected]. Last updated: 10 March 2026.
Data we collect
We collect information you choose to provide and limited technical data. Provided data includes contact details, company information, and the content of your messages when you complete a form or email us. Technical data includes device type, browser, pages viewed, and approximate location derived from IP. We only use optional analytics with your consent and configure tools to avoid collecting unnecessary identifiers. If you call or email, we process the details needed to respond. We do not intentionally collect special category data. Our site is intended for business users and is not directed to children under 16.
How we use data
We use personal data to provide and improve our services, respond to enquiries, perform security and fraud prevention, and measure site usage with consent. If you become a client, we use your details to deliver our contract, manage billing, and provide support. We also keep records to meet legal obligations and to maintain accurate business accounts. Any analytics is configured to respect consent preferences and to aggregate results wherever possible. We do not sell personal data. Marketing messages are limited, relevant, and include an easy way to unsubscribe.
Legal bases
We rely on lawful bases under the UK GDPR: consent for optional analytics and marketing; performance of a contract to deliver services you request; legitimate interests to secure our website, prevent fraud, and operate our business in ways that do not override your rights; and legal obligation to maintain records required by law. Where we rely on consent, you may withdraw it at any time using our cookie controls or by contacting us. When we use legitimate interests, we balance those interests against your rights and implement appropriate safeguards such as data minimisation and access controls.
Sharing and international transfers
We share personal data with trusted service providers that help us host the site, manage communications, and perform analytics when enabled. These processors act on our instructions and are bound by confidentiality and security commitments. If data is transferred outside the UK or EEA, we use approved safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses and assess the destination’s laws where appropriate. We may disclose information to competent authorities if required by law or to protect rights, safety, or security. We do not sell or rent personal data.
Retention and security
We keep personal data only as long as necessary for the purposes described above. Website enquiry records are typically retained for up to 24 months. Client records are stored for the duration of the relationship and for up to seven years after for tax and compliance. We use technical and organisational measures such as encryption in transit, role-based access, least-privilege permissions, and routine reviews. While no system is perfectly secure, we work to reduce risk and promptly investigate potential issues. You can request more detail about specific retention timelines relevant to your engagement.
Your rights
Under the UK GDPR you have rights to access, rectification, erasure, restriction, portability, and to object to processing based on legitimate interests. Where we rely on consent, you may withdraw it at any time. To exercise your rights, contact us at [email protected] or by post to GOO Advisory Ltd, 120 Moorgate, London EC2M 6UR, United Kingdom. You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk or by telephone at +44 303 123 1113. We will respond to verified requests within one month unless an extension is permitted by law.
Cookies and similar technologies
We use essential cookies that enable key features such as security and form submission. Optional analytics cookies help us understand site usage and improve content. Optional cookies are only set with your consent through our cookie controls located in the bottom-right corner of each page. You can change your choice at any time by reopening the cookie widget in your browser or clearing cookies. Browser settings also allow you to block or delete cookies. Blocking certain cookies may impact some functionality, but essential features will continue to operate.